In this interactive session, you will learn how to navigate the complexities of launching new products and services in today’s competitive market.
Topics Include
The Importance of Innovation and Growth: Discover why innovation is the lifeblood of long-term business success and how it fuels sustainable growth.
Identifying the Market: Learn the techniques to conduct effective market research and understand where your product fits within the current landscape.
Understanding the Buyer Process: Dive deep into the buying journey, from awareness to decision-making, and ensure your product meets your customers' needs.
Pricing Strategies: Explore different pricing models and how to price your product competitively without sacrificing value.
Target Market Pain Points: Identify the challenges your customers face and learn how to position your product as the solution to their most pressing problems.
Buyer Persona Development: Build detailed buyer personas that represent your ideal customers, helping you target the right audience and tailor your messaging effectively.
This interactive session will give an overview of the funding options available to businesses and help to demystify the world of funding your business including:
Debt finance & understanding interest rates
Alternative Finance
Grant funding – is it free?
Crowdfunding – reward, social and equity
Angel Investment & Venture Capital – when is it right for you?
The importance of creating a Pitch Deck or a Business Plan
Financial forecasting and why it’s the narrative you need
Further support will be delivered by the Access to Finance team through a combination of workshops, masterclasses and one-to-one mentoring by finance specialists, all of whom have years of experience in unlocking funding and helping firms grow.